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Using postcard marketing can really transform your business. For most small business owners and organisations, post card marketing isn’t something they’ve even heard of. While direct marketing –post card marketing is a type of direct mail marketing by the way- …

Most people, organisations and businesses aren’t really aware of the potency of postcard marketing. In fact, it is still uncharted waters and a huge secret that successful organisations keep close to their chests. Postcard marketing is a powerful and versatile …

Direct Mail Marketing Compared With Internet Marketing With postal and printing rates soaring is direct mail marketing worth the expense? That depends. But if you can reach a targeted market with a website – do it. It is cheaper, offers …

What is The Pleasure Principle? The term “Pleasure Principle” is attributed to being coined by Sigmund Freud but has nothing to do with dream interpretation. This principle asserts that people will pursue pleasure instead of, or to avoid pain. Nowhere …